If you haven’t tried this yet, do it now: on your smart phone or tablet navigate to your website. So now that you are on your website, what do you see? Small eligible text? What is happening with the graphics doing? Is navigation easy? If you are shocked by what you see, then we urge you to consider a website redesign. Getting a new web design isn’t just a cosmetic luxury; it’s a business necessity.
Here are 5 signs you need a website redesign:
1. Your Website Isn’t Mobile Friendly. As was mentioned very bluntly above, if you cannot view your own business website on a mobile device, neither can your potential clients. If that’s the case, you risk the chance of them going elsewhere. For this reason alone, you may need a website redesign.
2. Your Website is Not Search Engine Friendly. Go to Google, Bing, Yahoo or any other search engine and search for one of the products or services your business provides, or even your company name. Does your website show up on the first page of search engine results? If not, your website is in need of some serious search engine optimization (SEO). SEO is a very important reason for a website makeover. Most business websites gather traffic from organic search, but customers only look at the first few entries on the first page of results—they seldom scroll down and almost never click through beyond the first page of the search results.
3. Your Website Hasn’t Kept Up To Date with Your Business. Another reason you might need a website overhaul is that your website hasn’t kept up with changes in your business. Outdated information can confuse and irritate your clients and cause problems for your staff at the very least.
4. Your Website Design Looks Dated & Old. Everyone needs a wardrobe update now and then and your website is certainly no exception. It isn’t 2007 anymore, and if your customers have been seeing the same old website for the last several years, it can get very boring. Not only that, but it tells current customers and potential clients that other things besides your design might not be current (refer back to #3).
5. Your Website Doesn’t Bring Any Value to the Customer. A potential visitor may visit your website once, but if they do not find anything helpful, useful or valuable to them, you risk the chance of them never returning.
For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.
